The text in this article is licensed under the Creative Commons-License Attribution 4.0 International (CC BY 4.0). Non-Associative Learning and Memory. strengthening of existing responses or formation of new responses to existing stimuli that occurs The locations of these As previously detailed, the hippocampus is important in storage of declarative memory. However, the sensitization can be made relatively permanent by repeated If a loud noise is presented repeatedly to a rat, the rats startle response will: a. increase b. decrease c. decrease then increase d. … Sometimes a single practice session is